PRINT GRAPHICS

I've had my art and designs printed on albums, coasters, hats, shopping bags, various size banners, apparel, and honestly, too many other surfaces that I can't recall off the top of my head. Each medium calls for a different set of restrictions and considerations when designing for. The benefit of being exposed to a wide array of printing formats is that I'm able to confidently predict potential printer shortcomings before they occur.

Large Format Printing

It's particularly tough capturing a driver's attention beyond the a passive peripheral glance to the side. Imagery and verbiage has to be very powerful but also simple enough for the ad to be effective. We covered San Francisco in whimsical billboards showcasing very strange Photoshoped images. The more compex billboards were at street level and closer to pedestrian intersections where people could take time to digest the hilarity while the simpler images were higher up and intended to give drivers a chuckle. Although it's hard to quantify the success of a billboard, we had people walking into the store regularly mentioning which billboards they saw and where.  
Billboard 1
Billboard 2
We had a giant garage door outside of the office facing the street and figured it would be a good idea to show Santa shaking it down with Krampus in a final, epic Christmas battle. The gimmick included other fairy tale and pop culture references. Parents were not very happy walking their kids next to our office during December.

Stickers

There's something particularly satisfying about peeling back the sticker release liner and finding a sweet spot to proudly slap on a sticker. Because of their smaller size and therefore need for simplicity, an artist has to convey an enormous amount of visual information about a brand very concisely. Because of the abundance of stickers on the market, it takes a particularly stunning one to fixate a stranger's attention.
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Apparel

Once a month at Betabrand we would release a new graphic, black T-shirt through our program called Black Shirt Monthly. The shirts were meant to envision Betabrand as if it were a band going on tour. I challenged myself to vary my style significantly for this project so that it would appear as if more than one artist participated every month. The quality of the prints were fantastic and the audience reacted positively to the project.
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