LOGOS

At the cornerstone of every brand, a logo defines who the company is, what they sell, and to whom. It's the design the synonymously appears in a customer's mind whenever they think about that business. Regardless of where you are in the ideation process for your logo, I work closely with your brand from the initial brainstorming session through its final form making sure to recognize possible pitfalls in the future like having the ability to print on both dark and light backgrounds or making sure the logo is legible at smaller dimensions.

Logo Samples

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Logo Development Process​​

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    1) IDEATION Whether starting from scratch or trying to spruce up an existing logo, each process starts by understanding and expanding on your brand language.
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    2) LAYOUT DESIGN After revisions and back-and-forth-communication we come to a color neutral design.
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    3) COLOR So much of a brand's identity rides on color selection. Color has the power to evoke a strong, subconscious emotional response.
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    4) APPLICATION Whether planning to print or simply want to keep the logo in the digital realm, I work with you to create custom dimensions and variations to help you make the most out of your logo.